McCarthy's Irish Pub
Branding, Art Direction & Strategy
Free & Green, one of the most prominent gastronomic companies in Mexico, entrusted us with the strategy for the conceptual update of one of its iconic brands, McCarthy’s Irish Pub.
We updated the brand manual, conducted comprehensive campaigns (both online and offline), and developed the content plan for social media.
BRANDING
We designed a broad and flexible graphic system that encompasses all usage options related to color palette, grids, patterns, and general stylization.
campaign
We carried out the development of a national campaign that included the digital content plan, out-of-home advertising, and on-premise materials.
We managed to connect with McCarthy’s users, increased engagement rates on social media, and attracted customers to the locations with various loyalty strategies.